AI Insights · Timothy · October 2025
Top 5 Social Apps Performance in South Africa Q3 2025
Explore the trends of the top 5 social apps in South Africa during Q3 2025, highlighting downloads, revenue, and active users.
In the third quarter of 2025, the performance of the top social apps in South Africa on a unified platform revealed intriguing trends. Data from Sensor Tower provides insights into the weekly downloads, revenue, and active user metrics of these leading applications.
TikTok - Videos, Shop & LIVE showed a significant rise in weekly downloads, starting at 315K and reaching 398K by the end of September. Revenue also grew steadily, peaking at around $185K. Active users fluctuated slightly, with numbers ranging from 23.6M to 24.4M.
Facebook experienced a consistent increase in downloads, climbing from 191K to over 211K by the end of the quarter. Revenue saw a notable increase, culminating in $28.8K. The active user base remained robust, with a slight upward trend, ending at 12.2M.
Poppo Live- Live Stream had a stable revenue pattern, peaking at $15.6K in late September. Downloads decreased slightly over the quarter, while active users showed a modest fluctuation, closing at 24.6K.
Instagram saw a steady increase in downloads, reaching 110K by the end of September. Revenue remained consistent, with slight variations, ending at $11.5K. The active user base hovered around 7.4M, indicating strong engagement.
Grindr - Gay Dating & Chat maintained a relatively stable revenue stream, peaking at $13.3K. Downloads were modest, with a slight downturn towards the end of the quarter. Active users showed a gradual decline, finishing at 17K.
For more detailed insights and data, Sensor Tower offers comprehensive analytics on app performance across various regions and categories.
